I'm addicted

I am totally addicted to Tillamook cheese.

Have you ever had it? It it so delicious. They are based out of Oregon, and supossedly make everything dairy. I have only had their cheese. I'm not a cheese connossieur, usually I buy Stater Bros. brand cheese, atleast I did until I was turned onto Tillmook by my sister-in-law. (Yet a different sister-in-law.)
I just had to share my discovery. It's really reasonably priced too. If you get it at the right place. My Costco has it, and if you have a Winco its pretty cheap there too.
I've been buying a whole lot more generic or store brand recently, but you better believe I will not go generic for cheese again.
What do you refuse to go generic on?
Oh and ketchup is always Heinz 57, always. Mr. Dunbar only eats Heinz.